Victoria's Secret to Double International Business: 2027 Global Lingerie Sourcing Outlook

Victoria's Secret plans to double its international business as part of its 2027 growth strategy, CEO Hillary Super said at the WWD Apparel and Retail CEO Summit on November 5. The international arm currently generates about 20 percent of total revenues, which reached $6.5 billion last year, meaning the global push could add roughly $1.3 billion in sales. For brand buyers and cross-border sellers, the signal is clear: more localized collections, smaller first orders to test new markets, and faster sampling cycles. When the category leader moves, mid-size brands follow the same playbook. Xihong Apparel supports this shift with 72-hour sampling for lingerie, swimwear and activewear programs.